How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Branding is more than a logo. It’s more than a website. It’s more than a business card. It’s more than the colours and typefaces you choose to represent your company. Your brand is your voice in the marketplace, and it is your proposition for disruption. It is your opportunity to create something with lasting impact. It is how you tell your story, and it is absolutely the key to your success and your survival.
Most entrepreneurs go to market not with a brand, but with an idea—an idea that can be so soulful and personal that it can be challenging to present and explain to others. You think everyone should intrinsically understand it, as you do—but they don’t. And that’s why you need to develop effective brand messaging.
One of the most frequent comments I hear is, “People just don’t understand us, our value and what we do, but we are absolutely the best at it.” That statement is a problem. Your brand is your story, and if you can’t tell it, then nobody will get it. Branding is about democratizing your product or service. And the April issue of Entrepreneurism meant to help you do just that.